Citi Best Buy: Engaging with Cardholders
Financial services are an important part of Best Buy’s business. Many of Best Buy’s best customers use the Citi Best Buy co-brand credit card when they shop - in stores, online, and at other retailers. Our job was to create emails, landing pages and direct mail communications to get cardholders excited about all of the perk they can receive by being a member and using their card.
Best Buy Strategic Growth Office: Reimagining the Future of Retail
Innovation is what has kept retailers, like Best Buy, alive and growing during a turbulent decade of retail closings and bankruptcies. The Best Buy Strategic Growth Office gave us the task of helping them bring to life initiatives that connect the consumer with technology in new and engaging ways to help create the the future Best Buy.
Strategic Growth Office: Tech & Wellness
In coming years, one of the biggest names in health and wellness might be Best Buy. By leveraging the best and most cutting-edge technology to help consumers better manage their health. From helping with everyday wellness to managing complex chronic conditions, Best Buy is looking for new ways to enter the market and improve the health and lives of its consumers.
Strategic Growth Office: Best Buy Assured Living
Age tech is one of the hottest new categories. With baby boomers aging and the lack of affordable care options, many people are looking outside of the box for new options. Best Buy Assured Living is a solution for many seniors who want to remain in their own homes and their caregivers who wanted assurance their loved one was ok. We were tasked with bringing the program to life by crafting the value props and creating a multi-channel campaign that included print, in-store signage, radio, newspaper, email and other digital banners. We made sure we landed on messages that resonated with our audiences - privacy for seniors and peace of mind for caregivers.
Strategic Growth Office: Best Buy Internet Powered by Starry
For a start-up, there’s noting more exciting than piloting a program with a major retailer like Best Buy. For Starry Internet, it meant finding the right way to blend the two brands together in a way that made sense to customers. For the pilot program, we worked directly with Starry Internet executives to ensure their brand standards were followed as we looked for ways to launch the service to Best Buy customers in Boston.
Best Buy: Going High End with Magnolia Audio Video M Magazine
When Best Buy decided to go high end, they did so by acquiring a premium audio video shop called Magnolia Audio Video. To introduce Best Buy customers to this new brand and the high-end products they carry, our team was asked to launch a new magazine that would give customers a peek of the great things to come.
Writing samples can be found on pages 4 and 26
Writing samples can be found on pages 4, 18 and 30