UnitedHealthcare: Employment & Individual Poster Series
United Healthcare’s E&I (Employer & Individual Insurance) team was looking for new ways to connect with small and medium size businesses and tasked the team to create a direct mail piece that broke through the clutter and clearly explained the benefit of choosing a UnitedHealthcare plan for their employees. To accomplish this, we produced a 4-part poster series, sent in tubes, to ensure it made it out of the mailroom and onto the decision maker’s desk. The creative was enthusiastically-received by the client, and the results far exceeded the goals of the campaign.
UnitedHealthcare: Making Sense of Medicare
Medicare is a complicated topic. Our project was to deliver a chat bot for UnitedHealthcare’s Medicare Made Clear website. This biggest challenge with this project was taking really complex information and breaking it down to useful, easy-to-understand content for the user. Hundreds of FAQs, hundreds of responses, thousands of utterances, and a complex decision tree were all created to ensure the best possible user experience for those with questions about enrolling in Medicare.
I should preface my recommendation by stating this fact: I never met Liz Reinertson in person. But that doesn't matter, because one does not need to visibly see exceptionality in order to recognize it. Liz was the copy lead/creative director on a highly visible project involving chatbot technology that was brand-new to every team member, & which required the establishment of new processes and ways of working & communication. Liz's expertise and guidance were instrumental; here are some examples from this project. Liz: - Assumed a much-needed leadership position, setting up the process and deliverable structure that were lacking; - Learned and became fully proficient, at record speed, on bewildering & difficult subject matter; - Distilled lengthy existing copy into easily digestible, consumer-friendly content blocks; - Reviewed the writing of othe copywriters and provided constructive, encouraging feedback; - Dealt with confusion & uncertainty with the utmost grace and understanding; --> And, as a result, Liz - Diffused tense & potentially super-snarky creative situations. I could go on - and please contact me if you'd like to know more. Our project started out on rough terrain, but Liz Reinertson was instrumental in setting it on a smooth path and ensuring its successful delivery. I can't say enough good things about my brilliant, dedicated, creative, strategic, diligent, kind, forgiving, and graceful colleague. Liz is truly a rare and valuable gem!
— Lauren Pavlokovich - Senior Business Analyst for Chatbot Project