Hyatt: Reimagining the Digital Experience for Guests
When you stay at one of the Hyatt brand hotels, you expect a little more from your stay. We were tasked with reimagining how the Hyatt app could deliver different digital touch points to the consumer to drive engagement and loyalty. The result was a dozen meaningful ways to improve guest comfort, relaxation and safety.
Instead of showing the experiences on the device, we brought them to life in a way that didn’t get in the way of telling the story. My role was ideating the new customer experiences highlighted in the video (i.e. safety check, app preferences, Rent the Runway partnership), writing the script and producing the video.
Liz is both a humanist and original thinker. She is able to get on point and pioneer new ways forward, helping people and organizations do the right things that matter together. Her solutions are always rooted in productive outcomes for all parties involved, that includes those keeping score with green paper rectangles. What can I say besides I'd like to conspire with her again.
— Rick Shaughnessy, Senior Leader in Experience Design, Narrative Strategy