Are you a Reelist Fisherman?

Reelist Co. launched with the most Minnesotan of products — an ice fishing rattle reel. The challenge was simple (enough), understand why anyone would spend their well-earned free time sitting on a frozen lake in the middle of winter. What we discovered was a culture of passionate outdoor enthusiasts. We created a brand anthem and tagline to help them connect with other ice fisherman who shared their love of the outdoors.